Head of Lifecycle Marketing

The Company

Chime is dedicated to helping our members lead healthy financial lives. That’s why we offer an award-winning bank account that doesn’t charge unnecessary fees, gives members early access to their paychecks, and helps them save money automatically. Hundreds of thousands of people use the Chime mobile app and debit card to make purchases, track spending, save for the future, and more. Our members love Chime and use it daily.

We believe that the big banks fail to help their members achieve financial health - and in many cases work against it, charging hundreds of dollars in hidden fees and pushing products that drive people into debt. We don’t think it needs to be this way, so we’re out to beat them.

We have one of the most experienced management teams in Fintech and just raised $20M in funding from top-tier investors to fuel our rapid growth. If you’re looking to join a small but fast-growing company with a beloved, daily-use product and an authentic mission that puts people first, we want to meet you.

The Position

We are currently seeking a data driven marketer to lead and execute Chime's member lifecycle marketing. This position reports to the VP of Marketing and works closely with members of the growth, analytics, and product teams. You’ll have responsibility for leading many of the company’s strategic growth initiatives with the goal of increasing direct deposit conversion and retention.

Responsibilities

  • Develop and execute lifecycle marketing strategy that delivers on key company goals including Chime member post-enrollment conversion, engagement, and retention.
  • Devise, launch, test and optimize campaigns across the customer lifecycle and within multiple channels including email, push notifications, direct mail, and in-app messages.
  • Discover new opportunities to drive engagement and conversion through targeting, creative, and different channel tests.
  • Monitor and analyze campaign results across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.
  • Provide regular cadence of post-campaign reporting with insights and recommendations on how to adjust strategies and tactics and inform product enhancements and other company initiatives to improve key performance metrics.
  • Project manage email campaigns from concept through execution in partnership with the Marketing, Design, and Growth teams.
  • Adhere to brand guidelines as well as email marketing regulations.
  • Spearhead Chime’s Net Promoter strategy and manage ongoing NPS tracking as a KPI for the company and a source of product and member experience insights.
  • Manage marketing automation tools and vendor relationships.

About You

  • You have expert knowledge and experience working with a variety of CRM tools and analyzing customer interactions using data throughout the customer lifecycles.
  • You have 5+ years of CRM experience and understand complex multi-channel customer lifecycle, preferably at a fast growing start up.
  • You are data driven with strong quantitative and analytical skills and think in terms of LTV, ROI and your impact on the bottom line of the business.
  • You have a good understanding of database concepts and segmentation and are extremely comfortable with Google Analytics and other data visualization tools.
  • You have expert knowledge and experience working with a variety of channels including email, push, SMS, direct mail, and in-app messaging.
  • You have experience with both A/B and multivariate testing to improve creative and conversion funnels.
  • You are proficient in designing, setting up and analyzing results for complex email and cross-channel communication tests.
  • You are an expert in marketing automation tools and can evaluate and select the best solution based on Chime’s lifecycle needs.
  • You have managed marketing automation tools and have experience with Iterable, Marketo, ExactTarget, or other major marketing automation tools.
  • You have intermediate proficiency with HTML and CSS in email environments specifically.

We Provide

  • Competitive salary based on experience, with medical and dental benefits.
  • Free snacks and drinks (beer and wine on tap!), plus catered Wednesday lunches.
  • Flexible vacation policy.
  • Monthly happy hours and company events.
  • Dog-friendly office.
  • A challenging and fulfilling opportunity to join one of the most experienced teams in fintech and help create a completely new kind of bank.

To Apply

Contact us at jobs@chimebank.com with your resume and let us know why you’re perfect for the role!